Did you know that major international luxury jewellery brands such as Bvlgari, Cartier, Van Cleef and Arpels and several others not only look up to the royal magnificence of Jaipur and its Maharajas for jewellery inspiration but also seek the finesse and expertise of craftspersons here to execute their high-end designs? This was a major reason why The Humming Notes travelled to Jaipur to attend the Jaipur Jewellery Design Festival (JJDF) to see the synergies between craft, design and business. JJDF, a unique platform created as an international standard gateway to establish a creative community focusing on jewellery, was unveiled at the fourteenth edition of Jaipur Jewellery Show.
Held at the Jaipur Exhibition and Convention Centre from the 22 December to 25 December 2017, JJDF was a multifaceted festival showcasing design and art installations, panel discussions, book launches, product showcases, live workshops and much more. “Created in association with JJS, The Jaipur Jewellery Design Festival (JJDF) is envisioned to celebrate and promote jewellery design in all its glory, in the aptest city for the jewellery industry – Jaipur. Nearly 800 booths catered to jewellers and their customers. This is a really big achievement for us,” said Sonal Sawansukha, one of the organisers of JJDF.
Organised in association with Jaipur Jewellery Show and sponsored by Forevermark, the Jaipur Jewellery Design Festival aimed at creating an international design network that explores industry trends, market patterns, shifts in the entrepreneurial ecosystem of the world of jewellery design.
A veritable coming together of like-minded international and national brands, jewellery designers and retailers, the forum founded by Ms Sonal Sawansukha, Mr Ankit Lodha and Mr Nainesh Grover, JJDF showcased the rich repertoire of art and craft of jewellery designing. Ankit Lodha, who helms Jewels of Jaipur and is one of the organisers for JJDF said, “Jaipur Jewellery Show is one of the biggest platforms in the country that brings over 800 designers, retailers from all across. It is our privilege to be a part of this magnanimous platform. Through JJDF our endeavour is to create a design-oriented network for industry players and enable the exchange of ideas through creative channels. We also intend to introduce international patterns of design, communication and tabulation in the fraternity.”
The theme for this year was ‘India Inspired’ and keeping that as a highlight, a uniquely curated gallery space was unveiled that showcased various jewellery stories via multi-media installations for 20 Indian and international brands like Cartier, Boucheron, Van Cleef & Arpels, Chopard, Birdhichand Ghanshyamdas and Anita Dongre to name a few. Curated walks through the gallery enlightened many visitors on design inspirations and brand journeys, giving attendees an insight into the world of jewellery design.
The festival also witnessed the unveiling of ‘India Inspired’– a 150-plus-page jewellery coffee table book, featuring jewellery from 45 globally renowned jewellers, in whose creations India has played an inspiring role, written by journalist Preeta Agarwal was also unveiled. The book is a plush and vivid glossary of this multi-faceted quality of India and how it has contributed to the vivacious gems & jewellery industry. JJDF was attended by top national and international jewellery manufacturers, retailers, designers as well as artisans. Art connoisseurs from all over the world were spotted interacting with students of design as well as craftspersons and jewellers. Similarly, the top jewellery bloggers, as well as India’s leading media houses, attended the festival.
Text and images by Aarti Kapur Singh