Every once in a while, there is an idea that is basic and yet seems way ahead of its times. Or, an idea that is ideal for time to change. There are thousands of eyewear brands in the world – luxurious, glamorous, pocket-friendly or high end. But a majority of them are made using plastic. By choosing them, we’re unknowingly causing unimaginable damage to the environment at the cost of looking fashionable — adding non-biodegradable waste to our already-polluted environment.
Woodium, led by Abzal, is an eyewear brand that has figured out how to create fantastic sunglasses by using wood sourced from sustainably managed forests — thus reducing significant amounts of carbon footprint. These are 100% handcrafted wooden glasses made from sustainably sourced wood. What’s even cooler is that a tree is planted by them after every purchase is made.
Woodium fuses the eclectic with the sustainable; the creative with the responsible — their first offering is 100% handcrafted wooden eyewear made from wood sourced from sustainably managed forests. As the fashion industry is now leaning towards conscious fashion at an increasing pace it is encouraging to see a young Indian brand join the revolution. The Woodium collection flaunts a variety of contemporary styles and shapes, along with classics as seen through the decades, right from Wayfarers to the iconic Clubmaster, made in diverse types of wood — from simple bamboo to the exotic rose wood, walnut, ebony wood and maple. Bamboo is the favourite material for their Basic Collection. The fastest-growing plant in the world, bamboo releases 30% more oxygen into the atmosphere and absorbs more carbon dioxide compared to other plants. It can grow on its own without the need of chemicals and prevents soil erosion. Bamboo is great for the environment! Woodium has recreated the classic wayfarer from the super sustainable bamboo in natural and brown colour. Wayfarers from their Premium Collection (that they sent to us) are made with layers of maple wood and are so totally stunning! The clean lines and squared shape lend an edgy and sophisticated look. Nubra, made from the majestic ebony is a modern variation of the classic Wayfarer style. It is slimmer, sleeker, and perfect for virtually any face types. The range is priced from Rs 3,299-Rs 6,299, but there are attractive discounts and even freebies when you sign up for their crowd-funding campaign (details below).
Taking their motto of giving back to nature and society forward, in 2017, Woodium aims to launch an all-new designer collection — featuring Indian folk art forms including Warli, Kalamkari and Madhubani. “These designs are handcrafted by local artists and we want to genuinely support the creators — because they’ve done a fabulous job. For each sale that Woodium makes, the creator will receive a part of the royalty and even get featured on our website along with their signature collection,” says Abzal.
This innovative eyewear brand needs Rs. 4.5 Lakhs to grow. What makes it so special is that it is making a tangible business model around the “Go-Green phrase”. Woodium one of the few Indian brands that can put their money where their mouth is when it comes to sustainable fashion.
They have bootstrapped the company up until now and they now want to add three more collections. They are raising funds to be able to produce this artist friendly collection on Wishberry while offering discounts and unique experiences in exchange for initial support from the crowd.
You can help The Woodium Movement by supporting their crowd-funding campaign…Check out the link – https://goo.gl/CEs7vi