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CaratLane Pays An Ode to Jaipur

CaratLane – a Tanishq partnership, is India’s first omnichannel jewellery brand was founded in 2008, by Mithun Sacheti and Srinivasa Gopalan to make beautiful jewellery accessible, affordable and forever wearable. All CaratLane collections draw design inspirations from a strong historical legacy and interpret them in a modern theme.

Keeping in mind this mission statement, the brand’s newest collection helps rediscover the Pink City. The Jaipur Collection reflects royalty. Inspired by some of Jaipur’s majestic architectural wonders, the iconic beauty of Jaipur’s glorious palaces like Rambagh and Hawa Mahal has been presented in the form of elegant jewellery designed for the women of today. With uniquely hand-carved pink stones at the centre, the collection truly evokes the charm of the Pink City.

“We have borrowed the beauty of the most exquisite landmarks to craft their designs – the Hawa Mahal which is an extraordinary pink-painted composition with its intricate jharokhas and arched roof, the Amer Fort with its delicate murals and enchanting garden, the Rambagh Palace with its finely grooved domes and elegant arches and the sparkling Samode Palace with its curved pillars and intricate arches,” said Mithun Sacheti.

The designs exhibit the perfect blend of art and style. They are meticulously crafted to reflect the royalty and the exuberance of the city. “The iconic pink colour evokes a romantic charm that captivates every heart. We wanted to capture the beauty of the city and convert it into everyday jewellery that the women of today would love to have. We had to strike the right balance between the royalty of Jaipur and the everyday wearability of the jewellery.” said Aakrosh Sharma, SVP, Merchandising & Fulfillment, CaratLane.

Made in 18KT, the collection presents a whole new range of rings, earrings, pendants and necklaces which rewrite the city’s beautiful craftsmanship through these designs, which are a sonnet to timeless elegance.

Prices start at Rs 11,500/-

CaratLane also pioneered a unique Try@Home feature for jewellery buyers in the country, where customers can book an appointment, get their desired jewellery delivered at their doorsteps, and try them at their comfort with no-obligations to buy. Further CaratLane also launched a revolutionary virtual try-on app – the Perfect Look App – which enables jewellery buyers to try multiple pieces without, literally, having to putting them on. CaratLane integrates the StreamLaneTM system to eliminate inefficiencies in the supply chain. It keeps the overheads low and enables CaratLane in an efficient delivery, along with bringing forth savings of up to 25 per cent over retail costs to customers, while continuing to give the best quality.

Explore the Jaipur Collection here: https://www.caratlane.com/jewellery/jaipur.html

To know more about CaratLane: Visit www.CaratLane.com

 

 

Text by Aarti Kapur Singh

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