Looking to dress up your walls in an unusual way? Film posters are not just a trend – but a great way to relive the times gone by. They are not just kitsch, but an ode to memories, and an art form not practiced any more. Poster art, MF Husain had once remarked, was a movement that captured the art and culture of India. Interested already but don’t know where to search? Look for Posteralia and you will be spoilt for choice.
Aarti Singh, who started Posteralia in 2011, started collecting film posters from the world over, from the age of 12. It was only when her collection was making her house burst at the seams that she started gifting a few of her precious film memorabilia to friends. It was then that she thought of going commercial with her venture and called it Posteralia.
She now retails digital reprints of the posters she has collected through her page on Facebook (you simply have to search for Posteralia, and you are there). “I scan them, recolour them and print them on high quality paper, or even flex – as per specific orders,” says Aarti. To give them a vintage sepia look, she has also learnt the art of chemically treating them. So that price is not a deterrent for those who value and admire art, the posters are priced between Rs. 300 and Rs. 1,000 – depending on size and base material. The originals come at Rs. 4,000 and up.
Herself a movie buff and researcher, Aarti says, “No one does hand painted posters any more – and there was no way to do posters but paint them by hand. On their own – they make for great art. Check out the poster of My Fair Lady, or Cleopatra, for example – the kind of intricate art work you see there is amazing.”
There are films, personalities, automobiles, and now, Posteralia hosts events and sales on their Facebook page from time to time – so there was something for Christmas, Valentine’s Day and they curate a lot of events – from Animation Specials to F1 Specials and the like. From vintage art to cinematic classics and contemporary shots, from old print advertisements and lobby cards to tickets and songbooks, Posteralia has a reservoir of rare posters, sourced over the years from flea markets, locked-up studios and during Aarti’s many trips all over the world.
It was a couple of years ago when the poster mania hit the country big time with Osian’s Cinefan film memorabilia auction that happened for the first time a few years ago. Sales touched Rs. 69.55 lakh. Auction lots on offer comprised vintage and rare posters, show-cards, stills and song booklets, among other artefacts.
Posteralia also retails from online shops including Indiebazaar.com, Facebook page Posteralia, and Shopo.in – though for specific orders or for particular posters, you can send a message to Posteralia and chances are that your favourite poster will be there in their collection of more than 15000!
Find Posteralia on Facebook
Images by Aarti Singh