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Sugary sweet gifting


Festivals may come and go, but there is one season that lasts all year long. The season of gifting. Birthday gifts, Valentine’s gifts, Christmas gifts, Diwali gifts and JUST LIKE THAT GIFTS too!! Whew!

The only thing that could sometimes be a bummer is the brainstorming over what could be the gift. Add to that the crazy work scheds that just don’t let you get out to shop! If only there was a genie that could fetch a box that would be sugary and yet exciting. Well, your wishes have just been answered.

Sugarbox, an exciting and novel subscription service, is a theme-based gift box for ones who like to pamper and as well as surprise themselves. It is an exclusive service of handpicked goodies by a team of in-house stylists which is delivered to your doorstep every month.


Sugarbox sets a specific theme every month which is declared at the beginning of the month, but the contents are only revealed on the time of the delivery of box. The themes can vary, they can be seasonal or designed keeping in mind a special occasion. Each box has an array of quirky products to offer mainly in the category of fashion, beauty, lifestyle and gourmet. Within the four different categories, the box never IMG_6210fails to surprise the receiver with different gifts every time. Thus, Sugar Box also gives emerging and existing brands an opportunity to showcase their products to the subscribers.

The main USP of Sugarbox is that unlike others it gives its subscribers full-sized products rather than samples and each box has a value of more than double of what you pay for. Samples are just so passe and the box of happiness has full-size branded goodies! Each product is part of a larger picture, or a monthly theme. The theme for July, for example, was the Monsoon Edition, and the items in the Monsoon Edition of Sugarbox were Colossal kajal – Nelf USA,100 % silk snood,Ceramic travel friendly mini hair curler, Minion/ spongebob umbrella, Ipad and document holder, pedicure set, Candy pumice stick and Fruit jellies.

We at THN were treated to the Desi Pop edition, that had a whole bunch of kitschy products. In the Desi Pop Sugarbox, we got:

  1. Funky hand painted kettle
  2. Set of 2 ‘filmy’ cutting chai glasses
  3. Phantom cigarette candies
  4. “O haseena zulfon waali” mini travel hair straightener
  5. Floral printed bag
  6. Soultree coloured Kohl
  7. Quirky coin purse

So whether you want to book a box for a loved one, or yourself, the concept and offerings from Sugarbox are a bliss! The added excitement of not knowing what is in store comes as a bonus! Go on, pamper yourself, or somebody close with a really sweet surprise!

The limited editions are priced at Rs. 2, 299/-and the others at Rs. 1,499/- in the beginning of the month and Rs. 1,899/- after the theme box is disclosed.

Text and images by Aarti Kapur Singh